The article focuses on the rising number of e-book users, and mentions that according to a study done by the Cleantech group, every Kindle user averages a purchase of 22.5 books a year, or 168 kg of CO2.
Emma Ritch, author of the Cleantech group report calls publishing 'one of the world's most polluting industries,' and figures that multiplying the numbers of one e-book user, by every e-book user, yields some very promising results.
For the whole story, click here
For more on Cleantech, click here

I hadn't thought about the environmental impact of blogs. That's interesting!
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